Design Concepts Notes

  1. Design isn’t just visible – It’s about how and why people are visiting the website. It’s how fast the page loads,  the interaction between hover, click and touch and how often the website is updated with new information
  2. Be user-centric – Designs should let users reach their goals with speed, effectiveness and pleasure. Focus on the user; who are they, why are they visiting your site, what do you want them to get from viewing your site? Make sure that the user can use your website easily and enjoy it.
  3. Design is in detail – pay attention to detail because it can make things look better. Detail can enhance the users enjoyment, small details missing could potentially leave the user annoyed. Don’t focus on details too early though, wait till you have a larger picture.
  4. When designing, sketch often – Sketching can help  you think about content, hierarchy and flow. Sketching is cheap, easy and quick and is also a good way to communicate ideas. Everybody can sketch, whether they are basic or detailed it will help with the final design.
  5. Use white space – White space gives the eye a break which are important for processing information. Make sure the white space makes sense though; align items with space between t let that white space through. Apple’s website uses a lot of white space nicely.
  6. Grids aren’t just CSS framework – Use a grid to create relationships between objects, provide a base system for visual alignment, help create a horizontal and vertical rhythm and help create optical balance. All of these help create a better visual system. Grids allow unity.
  7. When everything has emphasis, nothing does – You need to use emphasis sparingly because if you try to emphasize everything, nothing will stand out like you had originally planned.
  8. Keep an inspiration folder – if anything inspires you visually save it because it might help you in the future. Pinterest is a good place to do this.
  9. Design is all about solving problems – Every page should have a reason. When deciding whether something should be a certain color stop and think of the reasons you wanted it that color in the first place.
  10. Know how to talk about and critique design – (copied from the document) The best way to give constructive feedback is to call attention to the problems with the design. Have evidence based on the users, site flow, design goals and visual principles to support the problems that you see with the design. This then supports your opinion of what should change and provides a strong basis for what success is for the user as well as the design.
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